International Fundraising Consultancy
Legacy programmes can be one of the most cost effective ways of raising funds. Few organisations, however, run really successful programmes, relying instead on a very limited range of techniques.
We will show you how to provide your donors with the key messages that they will respond to, and a range of techniques that really work.
Starting with discussions with your donors, we build a programme that is unique for each organisation but is based on commonly observed reactions.
Marketing your legacy appeal is obviously akey component of any strategy, but we have come across far too many organisations that rely on one or two ideas and have never thought through and put into writing or an action plan the core components of a marketing programme that may bring them very large sums indeed over the medium and long term. Three years after a campaign we often see a peak of legacy income, which can be built on by further appropriate actions. Focus groups, leaflets, advertisements and the internet all play a part in developing and implementing a legacy strategy.
Call us today and let's talk legacies!