Capital Appeals
Capital appeals are one of IFC's key specialist skills and we are fortunate to have experienced consultants and associates who have worked on a number of appeals.
To illustrate, IFC consultants were at the heart of raising the £5million needed for a new treatment centre for The Medical Foundation for Victims of Torture. This was a classic campaign in its private phase and highly innovative in its public phase. Led by John Baguley, over a three year period it involved:
- Major donor research - internal and external.
- Development of a powerful "case for support", copywriting, design and printing..
- Major donor recruitment - cultivation events, direct approaches. training in asking for significant summs.
- High-quality charitable trust and foundation research and application drafting, training in bid writing.
- Research and development of strong corporate support.
- Direct marketing appeals.
- Events organisation - including innovative approaches.
- Celebrity support management including selecting, approaching and developing patrons.
- Appeal management scheduling.
- Appeal staff advice, job descriptions, person specs and on site training.
- Appeal panel management.
- Website creation including walk-through architecture.
- Advice on integrating social networking ad other web 2.0 activity into your campaign.
We would be delighted to work with you in this area, drawing on our experience from working not just with The Medical Foundation but also on a wide range of other capital campaigns including:
- The Burton Street Project £20m appeal
- Derewal's Memorial Hospital £3m campaign
- Emmaus £20m capital campaign
- Emmaus South Lambeth £3m capital campaign
- Mildmay Mission Hospital £2m appeal
- St Catherine's £15m appeal
- The Sir Heinz Koeppler Trust £2m campaign
- All Saints Church £2m appeal
- Firefighters Charity £5m feasibility study
- Black Cultural Archives £6m capital appeal
International work includes:
The Cameroon Mountains Conservation Foundation USD 12m endowment campaign, Cameroon.
The Zeyrek Foundation USD 6m development programme, Turkey.
University Capital Appeal training in Cape Town, South Africa.
IFC consultants have lectured on capital appeals at the Institute of Fundraising's Annual Convention and the Professional Fundraising Convention in London.
Whatever your capital campaign needs, large or small, IFC can provide a competitive quote and a highly professional service.