Tony has spent his career in marketing and fundraising roles. Starting in the FMCG sector, he then worked client-side on direct marketing projects before joining leading marketing agencies on a range of direct marketing assignments. Having been Principal Consultant at Brann Direct Marketing he then moved into the charity sector, working at Oxfam, RNID and The Blue Cross as Director of Marketing & Fundraising.
Tony has extensive fundraising experience, with a particular focus on capital appeals, major donor and individual fundraising programmes, strategic development and implementation, and developing new fundraising initiatives. He has led teams to achieve outstanding results and is a skilled communicator to both internal and external audiences.