Kevin is serious about generating and implementing marketing and communications ideas that genuinely support awareness, campaigning and fundraising success. This passion for original and successful ideas is matched only by an unerring belief that the best ideas can be ruined by over-complication and ineffective execution.
Consequently, for over 15 years, Kevin has helped a wide range of charity, voluntary and commercial organisations to create, develop and implement effective marketing and communications strategies. He has supported fundraising and campaign objectives for Arthritis Care, British Heart Foundation, Cancer Research UK, The Institute of Cancer Research, havco, Cleversquirrel and numerous smaller charities through IFC's First Friday Fundraising clinic.
As a former global Vice President of Marketing for SHL Group, Kevin has also delivered challenging commercial marketing strategies and has award-winning experience spanning practically every media and audience from individuals to major corporates and from events through TV advertising to twitter.
Kevin's focus remains on delivering real-world communications solutions which help charities to meet real-world fundraising and campaigning targets, without having to spend a fortune.